Privacy Policy
INTRODUCTION
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from friquelondon.com (the “Site”).
PERSONAL INFORMATION
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
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"Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
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“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
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“Web beacons”, “tags” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information which include your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is considered “Order Information”.
“Personal Information” in this Privacy Policy refers to the Device Information and Order Information.
INFORMATION USAGE
We utilise Order Information to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations). In addition, we utilise the Order Information to:
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Contact/communicate with you
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Screen orders for the purpose of risk/fraud prevention and
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With your explicit consent and indicated preferences, we provide you with information or advertising relating to our products and services
The Device Information we collect enables screening for potential risk/fraud (e.g. your IP address), enhance customer user experience and optimise the performance of the Site. As an example, the analytics on visitor numbers, site navigation and interactions helps in assessing the success of marketing and advertising campaigns.
SHARING PERSONAL INFORMATION
We share your Personal Information with third parties to help in the use of your Personal Information, as outlined above. The Site and online store is built and powered by Wix. You can read more about on how wix.com uses Personal Information here: https://www.wix.com/about/privacy
In addition, the Site utilises Google Analytics to understanding customer interaction patterns on the Site. You can read more about on how Google Analytics uses Personal Information here: https://www.google.com/intl/en/policies/privacy/
Please be aware that you have the ability to opt-out of Google Analytics. You can read more about on how to opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Finally, we may also share your Personal Information:
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In compliance with applicable laws and regulations,
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In response to a subpoena,
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To satisfy a search warrant or other lawful request for information, or
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To protect our rights.
BEHAVIOURAL ADVERTISING
As outlined above, we utilise Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For more information on Targeted Advertising, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Read more on how to opt out of targeted advertising across various platforms:
Additionally, you can opt out of various other services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/
DO NOT TRACK
Please note that we do not alter the data collection and usage practices on the Site when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at help@friquelondon.com